Vara Software Take Their Customer’s Feedback Seriously - Do You?

Yesterday I was whining on Twitter about how I’d had the tiniest little problem with my screencasting weapon of choice Screenflow (if you’re on a mac, just buy it now).

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 In short, I’d had a couple of shots where a tiny pixel had attached itself to a particular type of cursor. The type of thing that you would never even notice if the footage weren’t super-magnified. Not a biggy.

Within a few minutes, Vara had picked up on my tweet, replied to me and asked if I’d like to submit a support email. Which was awesome - I see Twitter used and abused in a lot of ways, and it’s great to see it being used so proactively by a developer to monitor and respond to feedback.

That would have been cool enough, but what followed was pretty much mind-blowing.

Within another hour I had a copy of the problem file sent over to Vara for them to check out, and maybe an hour or less later than that I’d been given a link to a new, as-of-yet-unreleased build of the software. Problem fixed.

This is a company that is consistently listening to feedback, creating updates that really do add additional features (rather than just bug fixes), and evidently care about their commitment to “making ScreenFlow the best screencasting solution out there,” as Brian from Vara put it.

They’re doing an incredible job of it, and I’m excited to see what’s coming next.

The  last update, from 1.0 to 1.1 threw in some incredibly useful new features based on feedback from users, and this thing just keeps getting better.

In short if you want some ideas about how to improve your web based business, take a leaf from Vara’s book.

  NB - I’m not affiliated with Vara in any way, neither are any of the above links affiliate links or suchlike. Just want to spread the word on a company that is passionate about what they do, and making an app that kicks ass on so many levels.  

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ScreenFlow Screencasting App For OSX 10.5 Is Mana From Heaven

ScreenFlow, hot off the press from Vara Software (who also make the awesome teleprompter-style software I use called VideoCue 2) is an incredible, breath-taking work of genius that comes as a huge sigh of relief and wave of elation for Mac screencasters everywhere.

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Having battled with the horror of SnapzProX, found temporary solace and then abject misery in the frame dropping antics of iShowU, with it’s delightful blinking cursor “feature”, and then switched to Screenflick (formerly Screencast) only to get frustrated with its constant crashing, tiresome interface and slooooow start-up procedure, I find myself in a rapture of delight having discovered today the majesty of ScreenFlow.

If I sound breathless, it’s because I am. I just shelled out the $99 price tag faster than it took me to finish watching the demo screencast.

Why? I mean, isn’t that pricey?

Trust me, if you screencast every single day of your life, on a mac, under the glitches of Leopard (sorry pre-upgrade people, this is a Leopard only app), you will be jumping for joy when you see what’s on offer here.

This is what mac screencasters have been waiting for, and for a long, long time.

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Those cool zoom and pan features in Camtasia? Check.

Executed in a far better way in a beautiful interface? Check.

Time line editing that doesn’t totally suck - oh yes.

Call outs, mouseposé style highlighting and OmniDazzle style zooming of a portion of your screen? On screen keyboard commands? Naturally.

Amazing, no-drop frame, crystal clear, HD quality visuals.

This is the kind of thing that is going to hugely reduce my screencasting workflow. No more hand keyframing those zooms and pans in Final Cut or Motion… No more having to have to perform simple editing in a different app (yes, I might still do some of the fancier stuff in FCP/Premiere, but you get the idea).

No more creating fancy reflections by copying the video source and using masking, blur, rotation etc. because fancy reflections come as standard here.

Other stand out features include highlighting of the cursor, or the foreground window; awesome full screen presentations from Keynote, with our without picture in picture video (from your isight or the cam of your choice). I can even bring in media from other sources and mix it in.

Output using a range of presets OR full quicktime support for your custom specs.

Basically, short of titling and all the fancy motion graphics wizardry I do, this is a complete package, and it rocks, rocks, rocks.

If you make screencasts, want to make screencasts, and want a powerhouse piece of kit for a measly $99, ScreenFlow is it.

Trust me when I say that this is a game changer. I know people that use FCP for doing the tasks that this thing will do alone. The only thing missing here is titling, but smart folk will use something like Keynote to sort that out. Am I going to stop using FCP, Premiere, After Effects etc? No, because a lot of my work now is much more motion graphics based. But if I were just making regular screencasts, this would be more than enough for the entire workflow, and I don’t doubt that it will be saving me a whole lot of time.

Software companies, would-be video podcasters, trainers, educators and a lot more folk besides are going to find a lot of use for this.

And, and… It even has built in screencast tutorials for the different features. Talk about eating your own dog food.

Expect an in-depth review when I get a day off, but basically, just go, now, and buy this.

TechSmith had better come up with something very special when they release Camtasia at the end of the year in it’s all new mac format, because this one is going to be hard to trump.

If you’re wondering, this is not a paid post and I have no affiliation with Vara at all. Merely a song of joy and delight at what I’ve been waiting for this last 18 months or so doing this full time for a living.

Hat tip to awesome e-learning blog eQuixotic for breaking the news (and that of the forthcoming Camtasia, which I am on the beta waiting list for)!

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Still alive…

Between putting together a new Smashcut Media website (not quite finished) and working on a huge number of new projects I haven’t had a minute to blog anything recently.

Expect an all new blog, website, greatly updated portfolio and more… soon.

As in, when I get a day off.

In the meantime, check out a small sample of recent work at KickDeveloper (the KickApps developer site), ReviewBasicsPlanjam, and Scientific American’s 60 Second Science project The Monitor, where I am lending some weekly screencasting muscle to new friend and producer John Pavlus on his very imaginative project.

Much more to follow, when it goes live to the intrawebs and I’ve had chance to take stock of things.

Thanks for keeping your ears open :)

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$50k about to slip down the drain

If you could help my good friend Beth Kanter by throwing in $10 to help Cambodian orphans out in the next few hours, she’ll scrape through to a $50,000 bonus which will go directly to the kids. It goes without saying how much it would suck if that didn’t happen.

Beth has worked tirelessly on making this happen, and now she is about 30 donors away from the prize being a reality.

Please be awesome and donate below, or check out Beth’s blog for more information.

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DataPortability Video Released!

I’ve just finished and shared my video for the awesome dataportability workgroup:


DataPortability - Connect, Control, Share, Remix from Smashcut Media on Vimeo.

Enjoy!

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The Latest In Splogging Fashion? Mobile Deep Linked Knock Off Sites With Sexy Ads

I’m honoured that more than one website wants to scrape my all too scant, poorly written content, but the latest one is just plain odd.

Today I stumbled across a grotesquely unformatted parody of my Michael-Pick.com blog which even has all of the deep links altered and copied, as well as my entire Smashcut-Media.com website (minus images and video).

It’s a Japanese website and following back the links it seems to be a great new service that steals entire websites, makes them fit for mobile phone consumption and throws in a ton of sexy ads in Japanese.

So, if you’re Japanese, reading this on your keitai on the commute home and haven’t yet been tempted into singles dating or sexy chat antics, welcome to the wonderful, apparently erotic, world of a screencaster for hire.

If you feel compelled to check out this monstrosity, I’m not giving them Google Juice, but you can do so here: http://poke.u.la/pcview.cgi/michael-pick.com

Surreal.

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Free Cross Platform Screensharing & Collaboration: Adobe Brio

I’ve been trying out a number of offerings on the screensharing and collaboration front lately, so was very, very pleased to find Robin Good’s great review of the newly launched Adobe Brio over at Master New Media today.

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There are a whole lot of reasons that this has me excited:

  • It’s totally cross platform, because it’s browser-based
  • It’s totally free to use
  • It doesn’t suck

For us mac users that is very good news indeed given that we are seriously limited when compared to the Windows users as to the range of options available for sharing our screens and doing the whole online collaboration thing. Yes iChat Theater rocks, but it has the same problem that iChat always had - unless you are communicating with another mac user, you’re basically screwed.

Brio lets me use whiteboarding tools, share my screen (and check out other participants screens), video conference, use free VOIP and use basic chat and file sharing features. And it looks great.

This is just the kind of tool that will facilitate easy off-the-cuff tutorials, small business collaboration sessions, and the ability for me to show work in progress to clients instantaneously without them having to sign up for or download a thing.

Check out Robin’s full review for more details, or get stuck in yourself with a free beta account.

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Screencasts, Video Demos & Post-Production Services: Smashcut Media Launched

Smashcut Media is my latest project, and is essentially a micro-studio for producing professional screencasts and other new media. Largely serving the Web 2.0 startup ecosystem, I’ve opened up a number of services and options for potential clients and now have a price guide available upon request. You can also download a brochure detailing what’s on offer (PDF alert!)Smashcut MediaI won’t pretend I’m not excited, as I’ve been working with (and continue to work with) some incredibly passionate, inspired web entrepreneurs these past months, and can now commit to doing that full time in my capacity as a professional screencaster and new media producer.Among the services on offer you’ll find promotional videos, screencast tutorials, social media seeding and consulting services, and e-learning packages.Styles range from sedate but cool minimalist screencasting, to mash-ups, motion graphics and breakneck promos.So what’s a “smashcut” anyway?I’m a film-geek at heart. Studied film, went on to do a masters in it, taught it at uni and shot and edited more videos than I care to remember. A smashcut is a film term for one of those edits where you suddenly jump from one frame to another, creating a jolt effect in the audience.So just as the killer is about to plunge his knife into the helpless victim you get a jarring cut to some random guy taking a shave. Bunuel was wild about them.Think of it as a jumpcut on steroids.And that’s what I’m trying to do with Smashcut Media. Not always literally, but at least figuratively.As we reach saturation point with web video, the need is there to create a jolt effect, a eureka moment, a surrealist mind-clash, call it what you will. With web video you have an infinitely short amount of time to catch your viewer’s attention and keep it caught. And there is no greater sin than sending them away bored, or worse having them reach for the back button before your message is through.That’s what I’m gunning for, and along with producing videos that hopefully have this effect, I’m offering a range of services to help clients get their videos seen and talked about in the first place.Here at Michael-Pick.com you can expect to see more of the same - videos shared, screencasting tools reviewed, and content connected to my professional, personal and video-entranced life. Thanks for reading so far!

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RSS: 2 Ways To Get (Or Give A Friend) A Handle On It

As fate would conspire I’ve wound up producing two different ways of trying to point out the basics of RSS for newcomers.

The first was a recent client project, for the awesome social feed reading application Feed Each Other. I had a lot of fun working with Udi at Feed Each Other on this one, and hopefully the results - a screencast / motion graphics / stock footage mashup will help to explain the benefits of using a feed reader, and in particular Feed Each Other, which I encourage you to check out.

Check out the (slightly grainy) YouTube version here:

Second up my beginner’s guide to RSS and what you can do with it just made it to the front page of Master New Media, so by all means check that out if you get a chance, or want to direct someone less experienced with the wonders of RSS than yourself at some of the cool things that you can do with it.

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Screencasts Come Of Age, I Turn Full-Time Screencaster

Screencasts Turn Three

A little over three years ago the term screencast didn’t exist at all. In the same month that the medium comes of age, I have made the commitment to professional screencasting as a full-time career.Screencasts Turn Three  Jon Udell coined the term (with a little help from his blog community) and basically (re)invented the medium while he was at it.It’s surreal to think that on the month that screencasts turn three I have made the final leap to full-time professional screencasting after working with a great bunch of clients this last year. A lot has changed in a short space of time.So obviously I have a lot to celebrate, and to thank Mr. Udell for.  Beth Kanter - whose awesome screencasting primer and commitment to sharing her findings on screencasting has made a huge difference to me - has put together a birthday screencast to mark the occasion.As always, it was cool to hear Beth’s reflections on her experiences with this fledgling medium and much of what she talked about in the screencast, and in her accompanying blog post sparked my interest.

Screencasting as Micro-Media

 Beth has a lot to say about Jing, and the great impact it has had in turning screencasting into something everyday people can pick up and use to teach each other, share issues they’re having, and a lot more besides. Jing cuts out the trimmings - the extras that are only really going to be of interest to that small percentage of technically minded pros - and makes it really simple to create satisfying chunks of just-in-time micro media that get the job done. Period.At the moment I’m teaching my folks some social media tricks, and it quickly become apparent how useful Jing is at just getting the simple task of relaying information quickly, and visually in this sort of situation.

Professional Screencasting

 On the other side of the coin I find myself using Final Cut Pro Studio 2 in my professional work, in spite of its obvious unfriendliness to the task of screencasting, for a couple of reasons: 

  •  The non-linear editing environment is something I’ve long been familiar with, since my background is in film and video. It’s really tough to let go of the ability to make precision edits and use my favorite little tools, especially when making revisions for clients that might otherwise mean completely reshooting footage
  • I find my own work moving into a fusion of screencasting and something closer to motion graphics. I’m calling it “screencasts ++” or “enhanced screencasting” for want of a better phrase. Final Cut helps me get there.
  • I just love grappling with software updates that introduce fresh bugs and demand new and imaginative workarounds ;-)

 

Future of Screencasting

 Reading Beth’s and Jon’s posts, I got to thinking about the future of screencasting.I think, just as with web video at large, we are seeing an interesting and highly complementary split in the road for screencasting. I see more people using screencasting in a professional capacity - as teachers, Internet marketers, and even screencasters-for-hire like me, and expect to see this trend take a sharp upturn in 2008 and onwards. I also see screencasting steadily merging with other genres - motion presentations, animation, motion graphics, video blogging to name a few - to create new and interesting hybrids.Then on the other side, screencasting seems to be becoming steadily more accepted as another way for people to easily communicate something visually - helped along by end-to-end solutions like Jing that make capturing and publishing screencasts as easy as sending an email or making an iTunes playlist. I’m really looking forward to the results of the meeting between this super-fast way of making screencasts, with the Twitter like speed and informality of Seesmic. That could be a tipping point I think.

What’s Next?

 I’ve been working hard on some great new client screencasts (++) and am in the midst of setting up my own micro-studio website, video podcast and an increasing amount of motion graphics work.

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